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Bob Parsons is an American entrepreneur, bestselling author and the donor behind the naming of the Allan Parsons Integrative Wellness Center. The generous gift was given in honor and loving memory of his younger brother, Allan Parsons, who was treated for five years by the doctors and staff at GBMC’s Sandra & Malcolm Berman Cancer Institute and Gilchrist before his passing in 2020.

The descendants of coal miners, Bob and Allan Parsons, grew up in the 1950s in a blue-collar, working-class neighborhood in East Baltimore. Money was tight, given their parents shared a mutual fondness for gambling. In his New York Times bestselling book, FIRE IN THE HOLE! The Untold Story of my Crazy, Hilarious, Traumatic Life and Explosive Success, Bob Parsons talks about the financial struggles his family faced, as well as the emotional neglect he experienced as a boy.

He writes: “We were just getting by when Pop’s business failed … my dad racked up so much debt from gambling and credit cards that everything came tumbling down. In the end, he practically gave the business away. And, when he did, we went from not having much to having nothing. I mean absolutely nothing.”   

An admittedly so-so student, he recalls the struggles he faced in learning, as well as the corporal punishment dished out by Catholic school nuns. But his early experiences reveal an innate resiliency that got him through a harrowing tour of duty in Vietnam; his early years at his first company, Parsons Technology; as well as his bold business decisions that would eventually make him one of the wealthiest people in the world. With a net worth of $3.9 billion, Parsons is No. 338 on the 2024 Forbes 400 list of the richest people in America. 

Getting to know Bob Parsons, whether during his visits to GBMC or through his book, it’s easy to see he's an everyman who has made it. He’s authentic. And his reflections on life, business, and giving back are heartbreaking, heartwarming, humorous, and inspiring. 

GBMC is honored to have had the opportunity to care for Allan Parsons and is incredibly grateful for Bob Parsons' generous support, which helps us meet our vision to provide every patient, every time with the care we would want for our own loved ones. 

For those of you who would like to learn more about Bob Parsons and his remarkable life story, we highly encourage you to purchase a copy of FIRE IN THE HOLE!

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